The American Express card logo is one of the most popular cards available in the market. As the name suggests it is designed by the American Express company. However, the credit card company does not design the logo. This is actually the responsibility of the graphic designer. Let us take a closer look at the American Express logo so that we can understand what it is all about.
The American Express card logo is based on an abstract form of a woman. The woman is seen wearing a short skirt, has dark hair and a large smile on her face. The basic outline of this woman is seen on the card in three colours – Blue, Green and Red.
As far as the design of the card goes the American Express card logo is nothing but an image of the lady seen from below. The woman is wearing a white shirt with a blue and green checkered collar. The card has an elongated shape.
Since the basic outline of the card is not an image of a woman but an image of the woman's smile, it is known as 'The Smile' design. In the American Express logo design the women smile and the smile is seen to extend across the entire card.
In addition to this the American Express card logo is also used as the logo of the bank owned by the company, A.F.L. ICA. The name of the company is A.F.L. ICA and the name of the bank are Citibank. In order to maintain a close relationship with this bank, the American Express logo is used as the logo on the card.
There are two versions of the American Express card logo; the original one and the modernized version. The original version features the 'Smile' logo and it is made up of the same colour as the card material. The modernized version of the American Express card logo is made up of various shades of the same colour of the card material. The modernized version of the American Express card logo looks very different from the original one and it looks like a printed image and is much clearer.
The American Express card logo is also used as the corporate identity of the company. The corporate identity can be seen in the logo of the company and it is very visible from a distance. Many customers like to use the American Express card logo as they . . . . . . feel very confident about the card, which can be seen from a long distance.
One of the main reasons for the huge success of credit cards is the fact that they are widely accepted. by the consumers. Hence, in case of any dispute, if the card is found to be used for fraud, then the customer can claim to have been defrauded through the American Express card logo.
Many people say that the American Express logo has become an international symbol and they cannot imagine life without it. This is because of the simple elegance of the card material, the simplicity of the design and its use in such a widely used brand. Even though the company has started to go global and is offering various cards in different countries around the world, the American Express logo remains the same in its international status.